Basic Information Report

Basic Information Report: HOLY GARDENS GROUP

This can be used to provide information to investors, lenders bankers and for orientation purposes of new employees

Main contact address:

3f Juana Merced Building

Manila East Road Angono, Rizal

Tel No.

Email address:   holygardens.groupnew@gmail.com

Date Established:    February 1, 1983

1.  Main Line of business:   Memorialization

2.  Vision:   To complete affordable memorialization business in the Philippines in the next five years:     chapel services, crematorium and columbarium.  

          This vision covers the entire spectrum of memorial service end to end, and the business leader want to make this affordable.  The products envisioned provides highest value added to the primary target market

3.  Mission:   To remember our loved ones in a special place in a special way

  SPECIAL PLACE.

Therefore:  we will build memorial parks that are unique, nice and clean appearance, keep this clean, and staff this parks with efficient, hard working, customer service staff.  We will upgrade our facilities and infrastructures always:  the CR, the office so that they will delight the customers.

We will place special structures like religious images electronic devices (LED display)    QR codes for tributes,  high speed internet, and long throw wifi for continuous streaming for burial and paburol;

 SPECIAL WAY

This is shown in the services and covers:

1.  Insurance

2.  Interment Service

3.  Memorial (funeral) service

These are high value added products for customers and the company

We will constantly search and find excellence in providing the above services to satisfy surprise and delight the customers that are unique in the interment service, and also adopt those being done by the leaders and competitors.  The key here is creativity and innovation.  Some aspects:  themes, tributes, ceremonies, songs, spiritual advisers and counselors

Also superior customer service:

       a.  Free obits

       b.  Obits for non customers

       c.  Uploading of tributes;

       d.   Free brief videos

4.  Product lines:

       1.  Memorial plots and other burial grounds (body crypts and ash crypts)

             by Holy Gardens SBU

       2.  Chapel Memorial Service and Crematorium  (funeral homes)

             still under SBUs to be organized soon

       3.  Memorial Plans (pre need memorial services, cremation, and interment service)  Destiny Financial Plans

       4. Loans and investment opportunities to Holy Gardens buyers by Majorem Lending Inc

       5.  Management Services:    accounting, marketing, hr construction(BPI)

trading of promo items and supplies for the SBUs

5.  Advantages/Benefits of Holy Gardens Group:

1.  Affordable competitive pricing

2.  Well developed parks

3.  End to end memorialization products:     plots, interment service

     funeral service, columbarium, crematorium, pre need products/services

     financial services too

     (plots and plans are loanable 

4.  Nationwide

5.  Long, 34 (going 35 in memorialization business

     No other groups come close

6.  Primary Target Markets

     Lower B

     C and D

6.  Partners:

    Lawyers:    Aliling Law Office

    Banks:   Metrobank, BDO

    Insurance:   MB Liffe

   Casket Supplier:   May David, JFlores Caskets

   Architect:   Andrew Eduarte

   Auditor:   Bella Diaz Accounting Offices

7.  Organization:

       Supervisory Board of Directors:

     1.  Jorge Saguinsin

     2.  Madelene R. Saguinsin

     3.  Armi R. Saguinsin

     4.  Elvira R. Saguinsin

     Corporate Secretary:

8.  Executive Officers:

     JUS -  Senior Managing Director

     MRS -  General Manager

9.  Corporate Organization:

    1.  Bereavement Providers Inc -  Provides the corporate management services to the SBUs and other corporations of the group.  Marketing, Accounting, Audit, Finance, Credit, Operations and Construction;   HR

    2. Majorem Lending Investor Inc

       Lends up to 50% of market value of plots and plans to fully paid buyers of the group, who have great payment records.  Lends to the construction needs of the SBU.  Takes charge of the PC, Marketing Expense Fund of the SBUs, insurance funds, investments of the group, and even expense accounts

  3. SBUs corporation for the memorial parks:

     a.  San Fernando Lands Inc -  project corporation of Holy Gardens La Union

     b.  San Carlos Pangasinan Gardens Inc -  project corporation of Holy Gardens Pangasinan

    c.  Ang Uno Gardens -  project corporation of Holy Gardens Greenhills

    d. Mindoro Lands  -  project corporation of Holy Gardens Calapan

    e. Iloilo Lands -  project corporation of Holy Gardens Oton

 4. Destiny Financial Plans Inc - newly acquired corporation that will sell White Rose a traditional pre need funeral service, and UPP a proposed new product that will incorporate advanced but simplified pre need non trad product:

     a. Guaranteed Memorial Service

     b.  Insurance:    personal accident and term life during the paying period

     c.  Cash back in case of death

     d.   Increments after the paying period

     e.  Flexible

5.  Proposed corporation for chapel, cremation and columbarium

10.  Staffing and organization:

      1.  SBUs:

           CMO  -  Chief Marketing Officer;  overall in charge of marketing, operations

                        manpower, finance, reporting of the SBU

          CSS  1,  SBU sales director n charge of prospecting, sales, recruitment of sellers, com of sellers and prizes,  sales report;   PPA and master list, docs;  in charge of all other files

          CSS 2 -  funeral director and cash custodian of the sbu:  payroll, petty cash fund, interment, (and temporary funeral fund) prepares interment service, and tributes;  issues receipts;  orders vault when inventory is low

           CSS 3 -  media director and spiritual counsellor;  condoles with the family of the deceased;  makes birthday greetings anniversary recurerdos of the deceased, updates the display, griefshare, obit posts, tribute uploads;   Consoles the dying the sick

         SFC -   Sbu Financial controller, in charge of financial transaction of the SBUs, does the AP, ICR, makes the ledgers, posts on the same comparing with the OR, sends and shares abstracts with the 3fjm;  in charge of all accounting files;  inventories of FFE, materials

        

        Garden Technicians -  in charge of beautification (cleanliness 5s of the park) landscaping, innovation;  nursery,   warehouse inventories and TPM

        Transportation specialist  -  assist in tripping and closing of sales; in charge the vehicle, its TPM, log book, making monthly dent reports and TPM of other rolling stocks

      2.  Majorem Lending

          1. Chief Marketing Officer -  over all in charge of planning execution, checking and improving loan operations, record keeping reports, investment, collection achievement of results by the staff under him/her

          2.  Loan Assistant in charge of loan processing achieving revenue target, collection of loans granted, arrears report,  rate setting, custody of loan files:  credit and collateral 

         3.  Accounting Assistant -  Loans;     SL of loans;  balancing of Loans SL with GL,  preparing ALCOM report,  CRB and CDB

    Prepares simple excel program to compute for quarterly interest of funds being handled 

    Prepares FS:   cash flow, income statement, balance sheet

           4.  Accounting Assistant Funds:    records from abstract shared:  SL of PC, VAT, ME.

        Takes charge of the CAPF and claims thereof, pays the claims

        Detailed recording of SL of Trust Funds, and Insurance

        Does the SOA vs SBU for the collection of such funds

3.  BPI

          1.  Chief Accountant/Admin Asst Officer -  overall supervision:  planning doing of various BPI functions:   hr, accounting, marketing, auditing reporting;  govt reports, FS of BPI, Majorem, Destiny, SBUs

        Accounting Section

         

         2  ICR -   ledgers, collection of current and accounts in arrears, cash advance  CRB, texting monitoring of sales

        3  AP  -   POS,  CDB, CV preparation, budget preparation (for disbursement vs cash flow projection)  prompt payment of funds to MLII, agents;   monitoring of outright com, materials inventory

       4   Treasury Assistant  -  bank and book balances, lots inventory based on payments, accountable forms,   PPA and OR, BIR reports (?)  Dapat chief accountant, bank recon, FFE inventory corporate records:  Articles of Incorporation Stock and Transfer book, Plans, Permits, Vehicle OR CR Keys

      5  HR Assistant -  recruitment, training, communications, benefits, promotion, rewards;  201 files,SSS,Philhealth,, HDMF,

      Sales  and Marketing

     6. Sales Admin Assistant  - planning and executing marketing plan; agents recruitment,com, prizes,interment,customer complaints and solutions, PPA,and record keeping

    7. Records Assistant - check PPA and masterlist from SBU,maintain consolidated and central masterlist of plots bought, fully paid (with CO) with interments) and customers;  repeat sales,birthday greetings conducting email and blast to customers on promos and offers

   8.Rewards Assistant - in charge of the administration of the rewards card program for Holy Gardens buyers; the software,the cards, the posting of rewards points;   makes sure customers are happy with the rewards card,and many avail of the points by paying at the banks or offices

      

4. Destiny Financial Plans Inc

    At the SBU

   1. Branch/Marketing Head (Say BQ)

      Plans and executes marketing plan,recruits trains agent on the product,motivates, makes,records sales and makes daily  weekly sales report,land monthly report on sales performance,closes mortuary agreement;  oversees the servicing of the account

     Conduct sales meeting;  events

   2. Admin and Operations Assistant:

    1.Types PPA;files, encodes

    2. Issues OR,deposits money with CSS 2 of HGGMP

    3. Makes Ledger

    4.Shares files

    5  Assures customer satisfaction with servicing by th